Selling Siding & Windows

Showing, explaining and closing jobs with homeowners.

112 articles

March 25, 2022

What Should Be in a Contractor's Siding Sales Demo Kit?

A strong siding sales demo kit should help a contractor do more than show colors. It should make product differences tangible. A useful kit can include premium vinyl siding samples, multiple profiles and thicknesses, corner posts, J-channel, finish trim, mounting blocks, fasteners, housewrap, insulation samples, ASCEND Composite Cladding, color literature, warranty information, before-and-after photos, and a tablet for exterior visualization. Gentek specifically recommends making final color decisions with actual product samples, while PEPA installation guidance shows how fastening, accessories, clearances, and trim are integral to proper vinyl siding installation.

March 24, 2022

The First 10 Minutes of a Siding Appointment: What Should You Discuss?

The first 10 minutes of a siding appointment can shape the entire sales conversation. Instead of immediately opening a sample book or talking about price, successful siding contractors use the beginning of the appointment to build rapport, discover why the homeowner called, understand their priorities, learn what they like and dislike about the existing exterior, and establish a clear plan for the appointment. A strong opening makes the rest of the siding presentation feel helpful rather than pushy.

March 23, 2022

How to Sell Vinyl Siding at the Kitchen Table Without Being Pushy

The best vinyl siding sales presentations do not feel like sales presentations. Instead of immediately talking about price, successful contractors use the kitchen-table conversation to understand the homeowner’s problems, explain siding options, demonstrate differences between products, discuss colors and accessories, and help the homeowner build the project that fits the house and budget. The goal is not pressure. The goal is clarity, confidence, and value.

May 19, 2021

How to Review Gentek Siding Samples

A siding sample should be evaluated at the actual house, under several lighting conditions and beside every permanent exterior material. Follow this process to compare Gentek color, texture, profile and trim before placing an order.

Sample books, color decks, demo kits and cutaways are available at the counter, and most are free.

Get Samples 563.391.4000