Showing, explaining and closing jobs with homeowners.
15 articles on gentek
A strong Gentek aluminum siding presentation should be simple, visual and repeatable. Learn how contractors can build a kitchen-table sales process using samples, profile comparisons, colors, soffit, fascia, trim, warranty information and good-better-best options.
Read More →
Gentek Woodgrain Series 2000 Aluminum siding gives contractors a traditional woodgrain appearance with aluminum construction and low-maintenance exterior performance. Learn how to present the texture, Double 4-inch profile, 1/2-inch butt, color options, finish and warranty at the kitchen table.
Read More →
Gentek Deluxe Aluminum siding can be easier to sell when contractors stop treating it like a price on a proposal and start demonstrating the actual product. Learn how to present its smooth appearance, profiles, aluminum construction, finish, colors and low-maintenance benefits at the kitchen table.
Read More →
Gentek Cedarwood Aluminum is not ordinary aluminum siding. Learn how contractors can sell its natural cedar appearance, variegated Color Fusion finish, deep Double 5-inch profile, Kynar 500 finish and low-maintenance aluminum construction at the kitchen table.
Read More →Gentek steel siding does not have to cover the entire house to create value. Contractors can use steel strategically on gables, entries, garage projections, additions, dormers and other architectural features to add contrast, durability and premium visual interest while keeping the main siding system unchanged.
Read More →A strong good-better-best steel siding presentation should not simply rank Gentek products from cheapest to most expensive. SteelTek, SteelSide, Universal, Cedarwood and SteelTek Supreme each solve different homeowner needs through profile selection, coating technology, texture, color and design flexibility. This Contractor Academy lesson shows how to build a three-tier presentation that is easy for homeowners to understand and easy for contractors to repeat.
Read More →SteelSide and SteelTek Supreme are both Gentek steel siding systems, but they fit different homeowner priorities. SteelSide uses a PVC finish with D4, D5 and 8" horizontal profiles, while SteelTek Supreme upgrades to Kynar PVDF and adds roughsawn textures, a broader color palette and 12" Board & Batten. This Contractor Academy lesson teaches contractors how to identify which customer naturally fits each product instead of automatically pushing every steel buyer toward the premium option.
Read More →A strong SteelTek Supreme kitchen-table presentation should feel organized, visual and easy for the homeowner to follow. This Contractor Academy lesson combines discovery, physical samples, profile selection, color design, SteelTek construction, Kynar PVDF, dimensional stability, hail and warranty discussions, good-better-best positioning, upgrade pricing and the close into one repeatable presentation.
Read More →SteelTek Supreme should not be sold only as a durable steel siding product. Its four profiles, woodgrain textures, low-gloss Kynar finish, color palette and coordinating trim give contractors a strong design story. This Contractor Academy lesson shows how to sell the appearance first and let durability support the premium later.
Read More →“29-gauge steel” sounds impressive, but most homeowners do not know what the number actually means. This Contractor Academy lesson shows how to explain SteelTek Supreme’s 29-gauge construction, connect thickness with 35,000 PSI yield strength, and demonstrate the panel without turning the appointment into an engineering lecture.
Read More →SteelTek Supreme's dimensional stability is one of its strongest sales points, but homeowners may not understand the phrase. This Contractor Academy lesson shows how to physically demonstrate what dimensional stability means, explain thermal expansion in simple language, and connect smooth wall lines to a premium steel siding presentation.
Read More →Selling Gentek SteelTek Supreme at the kitchen table should be a hands-on presentation, not a brochure lecture. This Contractor Academy lesson shows exactly how to introduce the product, demonstrate the steel, compare profiles, use color and warranty information, and move naturally into the premium price conversation.
Read More →Sample books, color decks, demo kits and cutaways are available at the counter, and most are free.