Selling Siding & Windows

Showing, explaining and closing jobs with homeowners.

30 articles on steel siding

June 17, 2022

Is Steel Siding Worth the Additional Cost? How Contractors Can Discuss ROI | Suburban Wholesale Siding Sales Academy

Steel siding usually costs more than standard vinyl siding, so contractors need to explain where that additional investment goes. The strongest ROI conversation is not based on promising a specific resale percentage. It is based on durability, premium coating systems, long-term appearance, lower maintenance, hail protection, design flexibility and how long the homeowner expects to own the property.

June 13, 2022

Does Steel Siding Dent? How to Have an Accurate Conversation About Impact | Suburban Wholesale Siding Sales Academy

Steel siding is durable, but no exterior cladding is indestructible. Under enough force, steel siding can dent. Contractors should understand the difference between everyday durability, cosmetic denting, severe impact damage and hail warranty protection so they can answer homeowner questions accurately without overselling the product.

June 12, 2022

How to Use Gentek Steel as an Accent Instead of Siding the Entire House | Suburban Wholesale Siding Sales Academy

Gentek steel siding does not have to cover the entire house to create value. Contractors can use steel strategically on gables, entries, garage projections, additions, dormers and other architectural features to add contrast, durability and premium visual interest while keeping the main siding system unchanged.

June 11, 2022

How to Sell Steel Board & Batten as an Exterior Upgrade | Suburban Wholesale Siding Sales Academy

Steel Board & Batten should be sold as a design upgrade, not simply another siding profile. Learn how contractors can use Gentek steel Board & Batten to create stronger gables, entries, garage sections and two-profile exteriors while building value into the homeowner presentation.

June 6, 2022

How to Build a Good-Better-Best Presentation Using Gentek Steel | Suburban Wholesale Contractor Academy

A strong good-better-best steel siding presentation should not simply rank Gentek products from cheapest to most expensive. SteelTek, SteelSide, Universal, Cedarwood and SteelTek Supreme each solve different homeowner needs through profile selection, coating technology, texture, color and design flexibility. This Contractor Academy lesson shows how to build a three-tier presentation that is easy for homeowners to understand and easy for contractors to repeat.

June 3, 2022

SteelSide vs. SteelTek Supreme: Which Customer Fits Each Product? | Suburban Wholesale Contractor Academy

SteelSide and SteelTek Supreme are both Gentek steel siding systems, but they fit different homeowner priorities. SteelSide uses a PVC finish with D4, D5 and 8" horizontal profiles, while SteelTek Supreme upgrades to Kynar PVDF and adds roughsawn textures, a broader color palette and 12" Board & Batten. This Contractor Academy lesson teaches contractors how to identify which customer naturally fits each product instead of automatically pushing every steel buyer toward the premium option.

May 31, 2022

Building a Complete SteelTek Supreme Kitchen-Table Presentation | Suburban Wholesale Contractor Academy

A strong SteelTek Supreme kitchen-table presentation should feel organized, visual and easy for the homeowner to follow. This Contractor Academy lesson combines discovery, physical samples, profile selection, color design, SteelTek construction, Kynar PVDF, dimensional stability, hail and warranty discussions, good-better-best positioning, upgrade pricing and the close into one repeatable presentation.

May 28, 2022

How to Sell SteelTek Supreme Based on Appearance—not Just Durability | Suburban Wholesale Contractor Academy

SteelTek Supreme should not be sold only as a durable steel siding product. Its four profiles, woodgrain textures, low-gloss Kynar finish, color palette and coordinating trim give contractors a strong design story. This Contractor Academy lesson shows how to sell the appearance first and let durability support the premium later.

May 26, 2022

How to Explain SteelTek Supreme's 29-Gauge Construction | Suburban Wholesale Contractor Academy

“29-gauge steel” sounds impressive, but most homeowners do not know what the number actually means. This Contractor Academy lesson shows how to explain SteelTek Supreme’s 29-gauge construction, connect thickness with 35,000 PSI yield strength, and demonstrate the panel without turning the appointment into an engineering lecture.

May 25, 2022

How to Demonstrate SteelTek Supreme's Dimensional Stability | Suburban Wholesale Contractor Academy

SteelTek Supreme's dimensional stability is one of its strongest sales points, but homeowners may not understand the phrase. This Contractor Academy lesson shows how to physically demonstrate what dimensional stability means, explain thermal expansion in simple language, and connect smooth wall lines to a premium steel siding presentation.

May 22, 2022

How to Sell Gentek SteelTek Supreme at the Kitchen Table | Suburban Wholesale Contractor Academy

Selling Gentek SteelTek Supreme at the kitchen table should be a hands-on presentation, not a brochure lecture. This Contractor Academy lesson shows exactly how to introduce the product, demonstrate the steel, compare profiles, use color and warranty information, and move naturally into the premium price conversation.

May 19, 2022

How to Put Steel Into a Good-Better-Best Siding Presentation | Suburban Wholesale Contractor Academy

Steel siding becomes easier to sell when it has a clear place in a contractor’s product lineup. This Contractor Academy lesson shows how to build a polished good-better-best siding presentation that starts with quality vinyl, moves through an upgraded option, and positions SteelTek Supreme as a distinct premium metal exterior.

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