News, tips, and product updates from Suburban Wholesale & Supply
762 posts total
Gentek Deluxe Aluminum siding can be easier to sell when contractors stop treating it like a price on a proposal and start demonstrating the actual product. Learn how to present its smooth appearance, profiles, aluminum construction, finish, colors and low-maintenance benefits at the kitchen table.
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Gentek Cedarwood Aluminum is not ordinary aluminum siding. Learn how contractors can sell its natural cedar appearance, variegated Color Fusion finish, deep Double 5-inch profile, Kynar 500 finish and low-maintenance aluminum construction at the kitchen table.
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An aluminum siding finish is more than just a color. Learn how contractors can explain coatings, textures, sheen, color selection, chalking, fading and maintenance in simple homeowner-friendly language.
Read More →Aluminum siding can be a strong option for the right project, but it should not be recommended automatically. Learn when contractors should step away from aluminum because another siding material, profile, performance characteristic or project solution better fits the homeowner.
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Where does aluminum siding belong in a good-better-best presentation? Learn how contractors can position aluminum alongside vinyl, steel and composite cladding without automatically labeling one material good, better or best.
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Aluminum siding is not the right recommendation for every homeowner, but there are projects where it deserves serious consideration. Learn five situations where contractors should consider presenting aluminum siding and how to explain the recommendation without overselling the product.
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Great custom aluminum brake work should do more than finish the job—it should help sell the next one. Learn why siding and exterior contractors should photograph their best window wraps, fascia, trim, corners and custom brake details and how those photos can become powerful sales and training tools.
Read More →Aluminum siding has been around for decades, but that does not mean contractors should present it like yesterday's product. Learn how to explain modern aluminum siding by focusing on design, durability, low maintenance, profiles, coordinated exterior systems and the homeowners who may benefit from it.
Read More →A strong aluminum siding sales presentation starts with the right tools. Learn what contractors should carry in an aluminum siding demo kit, including actual Gentek siding samples, color selections, trim coil, soffit, fascia, warranties, project photos, and comparison materials.
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Aluminum siding becomes easier to sell when the homeowner can see, touch and compare the actual product. A strong kitchen-table demonstration should show the siding panel, profile, finish, trim, color choices and how aluminum compares with vinyl and steel—without turning the appointment into a technical lecture.
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When a homeowner asks for vinyl siding, that does not mean the contractor should immediately ignore every other siding option. The goal is not to redirect the customer away from vinyl—it is to briefly show aluminum when the homeowner’s priorities make it relevant. A professional salesperson respects the original request, explains the difference, and lets the homeowner decide whether aluminum deserves a closer look.
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The ideal aluminum siding customer is not simply someone looking for an inexpensive siding option. Aluminum makes the most sense for homeowners with existing aluminum siding, repair or addition needs, a preference for metal cladding, traditional exterior styling, or a desire to coordinate siding with aluminum soffit, fascia and trim. Contractors should recognize these customers early instead of forcing aluminum into every appointment.
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