Showing, explaining and closing jobs with homeowners.
112 articles
Steel Board & Batten should be sold as a design upgrade, not simply another siding profile. Learn how contractors can use Gentek steel Board & Batten to create stronger gables, entries, garage sections and two-profile exteriors while building value into the homeowner presentation.
Read More →A strong good-better-best steel siding presentation should not simply rank Gentek products from cheapest to most expensive. SteelTek, SteelSide, Universal, Cedarwood and SteelTek Supreme each solve different homeowner needs through profile selection, coating technology, texture, color and design flexibility. This Contractor Academy lesson shows how to build a three-tier presentation that is easy for homeowners to understand and easy for contractors to repeat.
Read More →SteelSide and SteelTek Supreme are both Gentek steel siding systems, but they fit different homeowner priorities. SteelSide uses a PVC finish with D4, D5 and 8" horizontal profiles, while SteelTek Supreme upgrades to Kynar PVDF and adds roughsawn textures, a broader color palette and 12" Board & Batten. This Contractor Academy lesson teaches contractors how to identify which customer naturally fits each product instead of automatically pushing every steel buyer toward the premium option.
Read More →A strong SteelTek Supreme kitchen-table presentation should feel organized, visual and easy for the homeowner to follow. This Contractor Academy lesson combines discovery, physical samples, profile selection, color design, SteelTek construction, Kynar PVDF, dimensional stability, hail and warranty discussions, good-better-best positioning, upgrade pricing and the close into one repeatable presentation.
Read More →SteelTek Supreme should not be sold only as a durable steel siding product. Its four profiles, woodgrain textures, low-gloss Kynar finish, color palette and coordinating trim give contractors a strong design story. This Contractor Academy lesson shows how to sell the appearance first and let durability support the premium later.
Read More →“29-gauge steel” sounds impressive, but most homeowners do not know what the number actually means. This Contractor Academy lesson shows how to explain SteelTek Supreme’s 29-gauge construction, connect thickness with 35,000 PSI yield strength, and demonstrate the panel without turning the appointment into an engineering lecture.
Read More →SteelTek Supreme's dimensional stability is one of its strongest sales points, but homeowners may not understand the phrase. This Contractor Academy lesson shows how to physically demonstrate what dimensional stability means, explain thermal expansion in simple language, and connect smooth wall lines to a premium steel siding presentation.
Read More →Kynar PVDF is one of the most important parts of the Gentek SteelTek Supreme story, but salespeople need to explain it in homeowner language—not chemistry jargon. Learn what Kynar PVDF is, why it matters on architectural metal, and how to use the finish properly in a steel siding sales presentation.
Read More →Galvalume AZ-50 matters in a SteelTek Supreme presentation, but most homeowners do not want a metallurgy lesson. This Contractor Academy lesson shows how to explain the steel substrate in plain English, demonstrate it physically, and connect the technical specification to a homeowner benefit without overwhelming the customer.
Read More →Selling Gentek SteelTek Supreme at the kitchen table should be a hands-on presentation, not a brochure lecture. This Contractor Academy lesson shows exactly how to introduce the product, demonstrate the steel, compare profiles, use color and warranty information, and move naturally into the premium price conversation.
Read More →Steel siding becomes easier to sell when it has a clear place in a contractor’s product lineup. This Contractor Academy lesson shows how to build a polished good-better-best siding presentation that starts with quality vinyl, moves through an upgraded option, and positions SteelTek Supreme as a distinct premium metal exterior.
Read More →You do not have to tear down vinyl siding to sell steel. In fact, doing so can hurt your credibility. This Contractor Academy lesson shows how to present quality vinyl confidently, demonstrate SteelTek Supreme as a distinct premium option, and let the homeowner decide whether the upgrade is worth it.
Read More →Sample books, color decks, demo kits and cutaways are available at the counter, and most are free.